"Get Lost" is the joint collaboration between SRS-Shane Russeck Studios and Icon. I've been asked many times over the years about directing but wanted to wait for the right project. As it turns out I was in White Rock Canada about to board a boat to photograph Killer Whales when the right project came along.
Jonathan Ward the owner and head designer at Icon called to ask me if I wanted to do the campaign for their new Bronco. I really felt my aesthetic along with Icon's design language was a perfect fit.
Our goal of this campaign was to show the importance of getting out, using your vehicles, making memories and making your own history. "Go create story & get lost".
We teamed up with ICON 4x4 on a campaign for their new Bronco.
BTS - Photographing wild mustangs.
Germany's Next Top Model w Hiedi Klum
Featured guest photographer on Germany's Next Top Model w Heidi Klum trying to recreate some of my rodeo shots.
American Wild Horse Campaign -Charity Event
Over $15,000 raised to help save America's wild horses.
Endangered Asian Elephants
According to Hindu mythology, the gods (deva) and the demons (asura) churned the oceans in a search for the elixir of life so that they would become immortal. As they did so, nine jewels surfaced, one of which was the elephant.