Icon is a brand I’ve admired and respected for years. They are the pinnacle of the custom car world. Being a huge vintage car guy who likes to use his stuff, Jonathan’s work has always spoken to me. In a quest to respect the integrity of the original designers who gave us icons such as the FJ and Bronco, Jonathan and his team update vehicles with hidden technology to maintain the original look. To me that’s as cool as it gets. Needless to say when Jonathan called me to collaborate on a shoot, I jumped on the opportunity. The whole shoot was an adventure of a lifetime and I’m now an even bigger fan of the brand.
ICON is a brand that sticks to their vision and is not swayed by industry pressure or trends, and that really resonates with me.